“Do not judge a book by its cover”, we all are familiar with that saying. Even though it is perceived as a very noble way of being, we judge all the time whether it is positively or negatively. It is a normal human behavior, and part of it stems from our cognitive biases. During a conference I did for my community in Hoboken, I talked about the importance of a first impression. According to a NYU research conducted by Dr. Michael Solomon, we make 11 critical decisions in the first 7 seconds of meeting someone new. 1. Education Level 2. Economic Level 3. Perceived Credibility, Believably, Competence and Honesty 4. Trustworthiness 5. Level of Sophistication 6. Sex Role Identification 7. Level of Success 8. Political Background 9. Religious Background 10. Ethnic Background 11. Social/ Professional / Sexual Desirability Whoever decided that wearing a suit meant looking professional had a good idea, but they completely left out the importance of style, fit, culture, body type, silhouette, comfort, personality and what one projects. And, the only reasons why jeans …